Pre-Production Paperwork

Click For Shot List & Storyboard

Location Recce Sheet, Risk Assessment & Location Stills

Initial Ideas

My original idea for my proposed video using the track “I used to have an open mind” by midnight carnival was to create a 100% performance based music video using the TV studio at college and taking a variety of shots to match with the track. Unfortunately the entire band weren’t willing to appear in the video so my original idea was not possible. After talks with the band members I decided to create a half narrative half performance base music video, with a simple linear narrative intercut with the lead singer performing in the studio in addition to him acting out the narrative. Unfortunately these plans fell through because the lead singer was not available for the dates I proposed to shoot the footage, so I decided to have 2 actors interpreting the video and have some studio shots of the lead singer. Unfortunately the lead singer was not clear on availability so I decided to do a 100% narrative based music video. I decided to add in flashbacks to help create a clearer narrative and a sufficient amount of footage to go with the track. I used two actors in this video to create a more flowing narrative.

Annotated Lyric Sheet

Audience Research & Target Audience

Click to View Audience Research


Chosen Target Audience

My chosen target audience is Males and Females aged 13-19 because this seemed to be the average age in the video’s I studied relating to the genre of my track. The videos I researched are the sort of music and video style my peers and I regularly watch and listen to. My proposed video and the videos I researched also relate to issues people of this age group frequently come across. I am going to use actors of this age group to make the video seem more relatable to my chosen audience. I am hoping to achieve a narrative flowing video with flashbacks included. I have chosen universal imagery of a heterosexual couple also to add a sense of realism to my narrative. I am intending my music video to be read as a character that is seriously struggling to come to terms with a break up and cannot understand why his Ex will not give him another chance. I have chosen to use a mobile phone and Facebook picture which then gets ripped up this symbolises the fact that the Ex is not coming back.

Research-Comparison and Analysis of 3 music videos of a similar genre of my chosen track

Click here to view essay

Midnight Carnival-About the band

Founded: 2008

Members:

Skylah Pendall - Vocals and Electronics
Sam Mewett - Vocals and Guitar
Scoot Lewis - Vocals and bass
Junior Dash- Drums

Genre:

Rock/Electronica

Location:

Canterbury/Whitstable, United Kingdom

Influences:

-Look! I'm A Ghost

- AFI

- Bring Me the Horizon

- Saving Aimee

- Simple Plan

- Forever the Sickest Kids

- Blink 182

- Owl City

- Transplants

- New Found Glory

Proposal

Proposal

In this coursework project I am going to create a music video for a local band Midnight Carnival, the track I have chosen is “I Used to Have an Open Mind” a track the band released early 2011. I have chosen to create a narrative based music video on my interpretation of the lyrics. My music video will be shot mainly in and around my local area of Whitstable. The main focus of my video will be the narrative theme of a boy who has a psychological inability to get over his latest ex and is willing to constantly wait forever for her. The proposed video should document the establishment of an emotional breakdown throughout the video. The theme of waiting will be present in my video so I am going to film in several different locations where people would normally wait. I will need quite a significant amount and variety of shots in each location to keep the audiences attention and to keep up with the pace of the track. I have chosen to include 2 hand held shots from the main characters point of view the reason I have chosen to do this because it helps signify emotional instability. I am using two actors one male and one female to help keep the narrative running. The female will be featured in a flash backs to when the relationship ended and in the main male characters imagination. The use of flash backs is one of the conventions in several narrative based music videos.

 Inspirations for this music video include Simple Plan-Your Love Is a Lie, Taylor Swift-Whitehorse and AFI-Silver and cold(examples of videos with narratives and linking themes). The performance elements are inspired by Saving Aimee-Small TalIk. I am planning to shoot my proposed music video between the 20-28^th October 2011.

Hello

Hello I am Imogen Paternoster an A level media student at Canterbury College. This blog will be where I am going to be posting my progression towards creating my final Music Video. I am currently undergoing the research process of my project.