Monday, 10 October 2011

Audience Research & Target Audience



Click to View Audience Research


Chosen Target Audience

My chosen target audience is Males and Females aged 13-19 because this seemed to be the average age in the video’s I studied relating to the genre of my track. The videos I researched are the sort of music and video style my peers and I regularly watch and listen to. My proposed video and the videos I researched also relate to issues people of this age group frequently come across. I am going to use actors of this age group to make the video seem more relatable to my chosen audience. I am hoping to achieve a narrative flowing video with flashbacks included. I have chosen universal imagery of a heterosexual couple also to add a sense of realism to my narrative. I am intending my music video to be read as a character that is seriously struggling to come to terms with a break up and cannot understand why his Ex will not give him another chance. I have chosen to use a mobile phone and Facebook picture which then gets ripped up this symbolises the fact that the Ex is not coming back.

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