DIGIPAK Research



Poster

CD Cover

I researched the link between two different bands CD cover and poster, I found out that continuity between colour schemes and fonts was used so that the consumer can relate the poster to the album cover and vice versa. I am planning to have a clear link between my DIGIPAK and poster to make my product seem more realistic. Both albums and adverts feature the band members on the front cover, both adverts also have the release date printed clearly on them as well as where the album is available, I am planning to reflect those convention on my DIGIPAK and poster.

Poster

CD Cover

Inlay

Inlay

Samples of the inlay of a My Chemical Romance live album. The inlay featured images of the band in several different styles. Some images were in the style of magazine images and some were in a much more amateur style. My DIGIPAK will feature both amateur live concert images as well as a photo-shoot I am planning to carry out with the lead singer.

An example of lyrics being displayed within an album artistically

Each song has a different layout of the lyrics which interprets it

 I am planning to show my lyrics on interpretive backgrounds.

An example of lyrics displayed on an interpretive background

I am planning to show my lyrics on interpretive backgrounds or on backgrounds of live performances.

An example of the lyrics being displayed on a plain background with a photograph of one of the musicians in the band

My DIGIPAK will show some of the band members in performance alongside lyrics.

Audience Research & Target Audience

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Chosen Target Audience

My chosen target audience is Males and Females aged 13-19 because this seemed to be the average age in the video’s I studied relating to the genre of my track. The videos I researched are the sort of music and video style my peers and I regularly watch and listen to. My proposed video and the videos I researched also relate to issues people of this age group frequently come across. I am going to use actors of this age group to make the video seem more relatable to my chosen audience. I am hoping to achieve a narrative flowing video with flashbacks included. I have chosen universal imagery of a heterosexual couple also to add a sense of realism to my narrative. I am intending my music video to be read as a character that is seriously struggling to come to terms with a break up and cannot understand why his Ex will not give him another chance. I have chosen to use a mobile phone and Facebook picture which then gets ripped up this symbolises the fact that the Ex is not coming back.

Research-Comparison and Analysis of 3 music videos of a similar genre of my chosen track

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Midnight Carnival-About the band

Founded: 2008

Members:

Skylah Pendall - Vocals and Electronics
Sam Mewett - Vocals and Guitar
Scoot Lewis - Vocals and bass
Junior Dash- Drums

Genre:

Rock/Electronica

Location:

Canterbury/Whitstable, United Kingdom

Influences:

-Look! I'm A Ghost

- AFI

- Bring Me the Horizon

- Saving Aimee

- Simple Plan

- Forever the Sickest Kids

- Blink 182

- Owl City

- Transplants

- New Found Glory