My Final Video

If link is broken click here: Final Video-YouTube

Pre-Production Paperwork

Click For Shot List & Storyboard

Location Recce Sheet, Risk Assessment & Location Stills

Initial Ideas

My original idea for my proposed video using the track “I used to have an open mind” by midnight carnival was to create a 100% performance based music video using the TV studio at college and taking a variety of shots to match with the track. Unfortunately the entire band weren’t willing to appear in the video so my original idea was not possible. After talks with the band members I decided to create a half narrative half performance base music video, with a simple linear narrative intercut with the lead singer performing in the studio in addition to him acting out the narrative. Unfortunately these plans fell through because the lead singer was not available for the dates I proposed to shoot the footage, so I decided to have 2 actors interpreting the video and have some studio shots of the lead singer. Unfortunately the lead singer was not clear on availability so I decided to do a 100% narrative based music video. I decided to add in flashbacks to help create a clearer narrative and a sufficient amount of footage to go with the track. I used two actors in this video to create a more flowing narrative.

Annotated Lyric Sheet

Audience Research & Target Audience

Click to View Audience Research


Chosen Target Audience

My chosen target audience is Males and Females aged 13-19 because this seemed to be the average age in the video’s I studied relating to the genre of my track. The videos I researched are the sort of music and video style my peers and I regularly watch and listen to. My proposed video and the videos I researched also relate to issues people of this age group frequently come across. I am going to use actors of this age group to make the video seem more relatable to my chosen audience. I am hoping to achieve a narrative flowing video with flashbacks included. I have chosen universal imagery of a heterosexual couple also to add a sense of realism to my narrative. I am intending my music video to be read as a character that is seriously struggling to come to terms with a break up and cannot understand why his Ex will not give him another chance. I have chosen to use a mobile phone and Facebook picture which then gets ripped up this symbolises the fact that the Ex is not coming back.

Research-Comparison and Analysis of 3 music videos of a similar genre of my chosen track

Click here to view essay

Midnight Carnival-About the band

Founded: 2008

Members:

Skylah Pendall - Vocals and Electronics
Sam Mewett - Vocals and Guitar
Scoot Lewis - Vocals and bass
Junior Dash- Drums

Genre:

Rock/Electronica

Location:

Canterbury/Whitstable, United Kingdom

Influences:

-Look! I'm A Ghost

- AFI

- Bring Me the Horizon

- Saving Aimee

- Simple Plan

- Forever the Sickest Kids

- Blink 182

- Owl City

- Transplants

- New Found Glory